Let’s Get Real About Rural
Take The Survey Today!
SierraNOW is a project focused on understanding what really matters to rural Californians—what you care about, what’s being missed, and how we can build stronger connections between local communities and the leaders who are supposed to represent them.
This short survey will help shape a much bigger project. It only takes a few minutes, and your voice will help guide the questions and direction of a major rural-forward platform in California. All responses are confidential.
Just For Context
What this is...
This is a grassroots research project designed to elevate the real voices, values, and everyday experiences of rural Californians.
Through this survey and ongoing community conversations, we’re gathering honest feedback to understand what matters most in rural communities—and how parties, campaigns, and organizations can better reflect and respect those realities. This isn’t about party politics.
What this isn't...
This isn’t a campaign, a sales pitch, or a push to get you to vote one way or another. It’s not run by a political party, and your responses won’t be used for fundraising or targeting. SierraNOW isn’t here to speak for rural communities—we’re here to listen.
If you’ve ever felt overlooked or misrepresented in politics, this is your chance to help reset the conversation and make sure rural voices are truly understood.
What We Do With Your Info...
We take your privacy seriously. We will never sell your information or use it to advertise or market products to you.
Any personal details you choose to share—like your name or email—will only be used to keep you informed about the SierraNOW project or invite you to participate in future conversations if you’re interested.
Your responses will be kept confidential and only used to help build a more accurate, respectful understanding of rural communities across California.
Frequently Asked Questions
What is the SierraNOW Project?
SierraNOW is a community-based research initiative focused on understanding what really matters to rural Californians. Through surveys, conversations, and data-driven storytelling, we’re working to elevate local voices and inform better engagement by campaigns, organizations, and leaders.
Who is behind this?
The project is led by Sierra Focus Media, a communications and strategy firm based in the Sierra Nevada region. We work with local communities, nonprofits, and advocacy groups to tell better stories, develop smarter messaging, and support rural resilience.
What will my responses be used for?
Your answers will be used to help shape a deeper study, guide future outreach efforts, and inform how candidates, campaigns, and organizations engage with rural voters. Nothing you share will be sold or used for advertising. This is about learning—not selling.
Will my personal information be shared or sold?
No. We do not and will not sell your information. If you provide your name or email, it will only be used to keep you informed about the SierraNOW project or invite you to participate in related work if you’re open to it.
Do I have to be political to participate?
Not at all. In fact, we want to hear from people who don’t feel connected to politics. If you’ve ever felt like politicians or parties just don’t get your life or community, this is your chance to help change that.
How can I get more involved?
If you’re interested in helping us shape the next phase of the study, hosting a listening session, or just staying in the loop—leave your email in the survey or reach out to us at info@sierrafocusmedia.com. We’d love to work with you.
This survey is part of the SierraNOW Project, a nonpartisan research initiative conducted by Sierra Focus Media. All responses are confidential and will be used solely to inform a better understanding of rural communities and voter perspectives across California.
Sierra Focus Media 2025